Wednesday, August 28, 2013

It's Hip To Be Square with Smart Balance & Buttermilk Pancakes Recipe

I participated in this campaign on behalf of Mom Central Consulting for Smart Balance. I received product samples, and a promotional item as a thank you for participating.

Have you heard the news? Smart Balance has revolutionized (a first in the industry) and redesigned their round packaging to an innovative square tub to help save valuable space in your refrigerator and on the grocery store shelf! Although the packaging has changed, you still get the same 15 oz. quantity and the same delicious heart healthier taste of Smart Balance! Smart Balancing is proving that sometimes, it's hip to be square! :)

Smart Balance Approved Image

I absolutely love that it fits in my refrigerator door so much better than the round containers do! I love, love, love the square containers!

The newly designed, square tub is eco-friendly and reduces greenhouse gas emissions by 18% - that equals 6,487 newly planted trees each year! The conversion from round to space-saving square tubs solves one of the biggest issues grocers face with dairy products today - freeing up refrigerated shelf and warehouse space! With this move, Boulder Brands (the maker of Smart Balance), expects shelf efficiency to increase by 50% and warehouse efficiency to increase by up to 60%! By switching from the round tub to a 4-inch wide square tub, grocers will be able to put 60 units of product in the same space that previously held 40 units - and at least for me, the best part of this change is that it does not affect the product price, weight, volume or ingredients! It's still everything you know and love about Smart Balance - in more efficient packaging!

Buttermilk Pancakes 2

Buttermilk Pancakes
Printable recipe
Yield: approximately 10 pancakes

2 cups all-purpose flour
2 tbsp. sugar
2 tsp. baking powder
1 tsp. baking soda
½ tsp. salt
2 cups buttermilk
⅓ cup milk
1 tsp. lemon juice
2 eggs
3 tbsp. melted Smart Balance
Additional Smart Balance, for topping
Maple syrup, for topping

Preheat a lightly greased griddle. When you flick water on it and it sizzles, it's ready!

Meanwhile, in a large bowl, combine the dry ingredients. In a separate bowl, combine the wet ingredients. Add the wet ingredients to the dry ingredients and stir just until combined. DO NOT OVER-STIR.

Scoop the batter by ⅓-cupfuls for each pancake onto the griddle. Cook until bubbles form and the edges begin to dry. Carefully flip and continue to cook for additional 2-3 minutes or until the pancake is cooked through. Serve with additional Smart Balance and Maple syrup.


From spreading Smart Balance on your morning toast or pancakes (a Love Bakes Good Cakes family favorite) to incorporating it in your favorite pasta or casserole recipe to substituting it in your favorite birthday cake, Smart Balance provides an easy 1-to-1 swap for butter in your everyday meals. There is no need to try to figure out how to adjust the measurement since you can swap equal amounts of Smart Balance!

You can visit the Smart Balance website for more information about the buttery spread and while you're there, be sure to check out some of the great heart healthier recipes! You can also follow them on Facebook for all of the latest news and product information!

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